Media Studies Framework: Representation

Textbook Page 28-34.

Task 1: Define the each of the following key terms in no more than a sentence per term: Contexts, Representation, Stereotypes, Encode, Decode.

Task 2: Read this article about Disney Stereotypes:

For what reasons might these beloved films be considered offensive? Give specific examples.

Do you agree with these statements?

Can you think of any Disney films that Challenge or Support this idea? – Discuss in pairs and add to your blog.

Task 3: What is mediation? How does mediation manipulate the way an audience may respond? Give ONE example of a news story to illustrate your point.

Theoretical Framework: Representation

Screen Shot 2017-09-05 at 10.38.52

REPRESENTATION Theories of representation – Stuart Hall 

(summarise on your Blog)

  • The idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs (Semiotics – See Roland Barthes) 

  • The idea that the relationship between concepts and signs is governed by codes 

  • The idea that stereotyping, as a form of representation, reduces people to a few 
simple characteristics or traits 

  • The idea that stereotyping tends to occur where there are inequalities of power, as 
subordinate or excluded groups are constructed as different or ‘other’ (e.g. through ethnocentrism).

Task 4: What effect may the repetition of particular representations within a media product have upon an audience? Give at least 2 examples.

Screen Shot 2017-09-05 at 10.37.31Theories of identity – David Gauntlett

(summarise on your blog)

  • The idea that the media provide us with ‘tools’ or resources that we use to construct our identities.
  • The idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.

Task 5: What is self-representation? Give some examples of digital media platforms that offer the opportunity for self-representation.

Context and Purpose

Representation of Gender: Gender in the 1960s

Study these images below…


Task 6: How do the 1960s advertisements above reflect the representation of men and women at the time?

Task 7: Give at least 3 examples of representations of women that challenge these outdated stereotypes.




Short Films

For each short film:

  1. Write down FOUR aspects you thought were effective about the short film.
  2. Write down FOUR aspects you thought were not effective or could have been improved about the short film.
  3. Write down 2-4 aspects you would like to use for your own film that you are going to produce.

Create a new blog post called ‘Short Film Ideas’. Copy and paste the video URLs to your blog and your responses to Tasks 1-3. Don’t forget to Publish it when you’re done!